Unless you slept through 2016 and the beginning of 2017, you probably have noticed how hot video is. It seems like all the major social media platforms launched video features in 2016, or at least improved upon what they already had. That is part of the reason why, according to Cisco’s Visual Networking Index projections, by 2019 video is expected to make up 80% of all consumer Internet traffic.
Of all the video options out there Facebook Live and Instagram stories are leading the pack but since Facebook’s user base is still slightly larger for the time being (1.86 billion versus 500 million), we’re going to focus on Facebook Live in this article. If you’re not using it for your business, you should be and here’s how you can start today:
First, all you need to go live is a smartphone or a webcam. No fancy equipment is needed. And it’s live so don’t worry about the video editing either. Just think about the why and the what and get going with these ideas.