We may be biased, but it seems like over the past decade marketing has grown in importance, largely surpassing the role of sales because customers are self-educating and making many purchasing decisions long before they ever talk to a salesperson. This is largely due to the advancements in digital marketing and increasing access to business information for customers before they even identify as such. That’s why now, more than ever, it’s important to spend time and resources on marketing.
But what should you be concentrating on as a marketer? What areas will give you the most return on investment or conversions? For 2017, these are the areas you need to commit to: