So you have decided that you are going to go forward with a social media campaign in order to market your brand. But wait. There are certain pre-requisites that you need to take into account. It is natural to get swayed into thinking about the returns that you will be making out of your social media campaign and the real keyword here is if/or when successful.
Then how do you go about ensuring that it proves to be a successful venture and not an amateur work? How to not wreck your campaign rather ride out into the storm and come out on top. The secret lies in the execution and that execution will only pay off when you accounted for the basics beforehand.