It is a well-known fact that most of the Internet is run by advertising. Much like how television and radio offer free content by generating revenue from advertisements, the Internet works the same way.Web advertisements may be annoying, but most people would agree that seeing the occasional banner ad is a much better alternative than paying a usage fee for each website you visit.And if you’ve spent any time browsing the world wide web, then you’ve come across more than your fair share of banner ads, the most prolific form of web advertising.
Using banner ads as part of your online marketing campaign may be the answer to help your business increase sales and brand awareness. But before you dive straight into unknown territory, here are several facts and ideas that can help you along your journey: