Facebook was founded in 2004, and the rest is, practically, history. It became the most popular social media website in the world and provided a plethora of personal and business opportunities to every user. According to some estimates, there are more than 1.86 billion monthly active users, the number of active users increases by 17% each year. What does this mean for you? This social media website can do wonders for your business, and it is a tool that every marketer or business owner should use. Of course, to succeed on Facebook, you have to increase engagement of people who like your page. Keep reading to find out how to do so.