Throughout the course of a single day, the average American will consume about 63 gigabytes worth of new information. To put that into perspective, that's roughly half of ALL the storage space in a new MacBook Air, or just under the full limit of a mid-level iPhone 7.
Thanks largely to the digital world that we're now living in, we're being bombarded by information from all angles. It's really no wonder that we've become desensitized to even the most alarming statistics.
Take the fact that the 74 million richest people on Earth possess 50% of its wealth. It's alarming, but in a day that was probably already filled with statistics, it just doesn't have as much impact as it should. The real meaning is probably lost on most of us.
Until, that is, you translate it into a visual format. Suddenly, the same information is being presented in a unique - and compelling - new way. People can't help but sit up, pay attention and really think about what it means.
That is the sheer power of a well-designed infographic on display.
But it's important to understand that an infographic is about more than just visual communication. It's a format that effortlessly blends together a number of important design concepts into one incredibly effective package.
If you really want to create the types of infographics that people can't help but share, there are a few key (and simple) things to keep in mind.