Although search engines such as a Google, Yahoo, and Bing do not allow signals from popular social media sites to directly impact the search ranking of a brand, there is no doubt that a good social media marketing strategy can have a positive effect on SEO. Social media provides business owners and marketing professionals with a viable method of putting their business out there at the front and center of search engine results pages, creating more online content for their brand and maximizing exposure to a target audience. Here are some of the main ways in which social media impacts on SEO.
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