Social Media and its evolution into an effective digital marketing medium have changed the face of marketing big time.
At present social media marketing is not just confined to posting and sharing content out there. There are a variety of tools which helps users to retrieve data of their choice from the internet and assist them in creating effective marketing strategies and campaigns.
Listening to the audience is crucial for any marketing business. It became impossible at a point of time owing to the vastness of the internet. As a result, there was a desperate need for an innovation. Thus, social media monitoring tools were born.