Content Marketers Need Better Planning To Stand Out In Content Chaos [INFOGRAPHIC]

Content marketing is growing at a fast pace. If you're not feeling the pressure to churn out enticing, high-quality content, you probably will soon. Marketers are in the midst of content chaos - and they'll need better planning to stand out. According to research by Kapost, marketers may have seen the light, but producing, distributing and measuring the performance of content remains a challenge for most. 32 percent of content marketers say they are effectively executing enough content, 27% tracking content utilization metrics, while only 29 percent claim they are above average in tracking leads generated.