Did you know that every month there are 10.3 billion Google searches occur, 78% of US internet users research products and services online, 54% of Business-to-business buyers begin the buying process with informal research around business challenges and 78% of the time they use the internet to initiate that research.
In the fast growing internet era, driving business-2-business sales can be a challenging task, especially if your marketing strategy still depends on old tried and ineffective tactics. This visual from maximizesocialmedia, titled B2B Sales Has Changed will take a closer look that why digital marketers are replacing their traditional outbound strategies with an inbound marketing approach.