Landing pages are failing; conversion funnels are misguided; overall conversions are dropping. Your site might as well have the plague. What do you do? It may be time for an over-the-counter prescription, namely Conversion Rate Optimization (CRO).
CRO takes an in-depth look at how people interact (or do not interact) with your website in relation to established conversion goals. Whether your goals are subscribing to a newsletter, purchasing a product, or downloading an eBook, CRO examines your site with the purpose to increase conversions. In a way, its similar to going to the doctor.