Brands go where consumer attention goes. Today, that attention is on social media. It’s changed how people consume information and learn about the world around them — including how they learn about products and brands.
With billions of people inhabiting the major social networks, the content they thumb through has the potential of setting into motion a journey that leads from discovery to purchase. In effect, social media content is introducing people to things they never knew they needed in their lives. And those “what’s that?” moments are transformational for digital commerce.