Whenever talk about brand marketers, Always make sure to ask them one question: How is your content different than what your competitors create?
It’s a simple ask, but You’ve noticed that people have trouble answering it. And a lot of them sound the same. They mention things like truly caring about the customers and using an authentic voice. If all companies use those goals to guide their creative process, then they’re not really differentiating themselves in a meaningful way.
However, for the brands that do have a distinct voice, this question is easy. Marketers can rattle off specific adjectives like trustworthy, straightforward, or irreverent. Contently’s brand voice, which we aim to convey in every post on The Content Strategist, is supposed to be friendly, smart, conversational, with a touch of humor.