In the past four years, the amount of people who listen to podcasts has nearly doubled, from 12 percent of the U.S. population in 2013 to 24 percent today. And this growth has benefited the ad industry too: in the past two years, podcasting ad revenue has grown by double digits from $69 million in 2015 to a projected $220 in 2017.
To learn more, check out Concordia University Saint Paul’s infographic below.