2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends.
In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. However, with four years of data in the books, a theme has clearly developed:
"Bloggers are reporting stronger results from content marketing," says Orbit Media’s co-founder Andy Crestodina.
"When asked to report on the effectiveness of their efforts, almost 30% of respondents reported 'strong results.' The vast majority of bloggers are seeing rewards from their efforts and meeting their goals, whatever they might be."