When it comes to content, getting started is often the hardest part. In the coming weeks, we’ll discuss many of the challenges that come with getting a content marketing campaign off the ground—building an editorial calendar, finding a narrative, and refining your brand voice. While those elements are key components of your content machine, as we mentioned in our strategy piece, they need something to hold them together. Your brand has a huge library of knowledge, and determining which of your information assets make for valuable content can be an intimidating experience. During this ambiguous stage, it’s important to nail down two elements for individual pieces of content and your campaign at large: focus and structure.
↧
