4 Important Trends That Will Impact Social Media Marketing Videos

If you’re using social media marketing videos to promote a brand or its products, it is important to keep tabs on any trends that are present in social media. In some cases these trends may help you to make decisions about the types of marketing videos and topics that will be most effective, while in others they may let you plan ahead and gain a competitive edge.

While there are many trends spread across social media right now, the most important ones that are likely to impact social media marketing videos are:

1. Live videos

Most social media platforms have started to support live videos of some form or other, and their effectiveness is beyond dispute. Overall live videos tend to have better reach and are able to engage more viewers than normal videos, which makes it a trend that could definitely impact your social media marketing.