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How YouTube's Watch Time Algorithm Works?

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Over 1.8 billion of the netizens use YouTube for watching videos online. And they don’t just browse cat videos (although these sure are fun to watch). Data reveals that every 1 in 4 YouTubers also prefer to watch a video or an ad made by a brand.

While that’s a good sign for marketers to continue their YouTube video marketing, don’t forget that every minute 400 hours worth of video content is uploaded to YouTube. So your precious video might just get buried under too quickly unless you have a huge fan following. Or if you have figured out how YouTube’s video ranking algorithm works.

If you think that increasing your video views is all that you need to rank up your video content in Youtube, think again.

Youtube rolled out its major algorithm change back in 2012. The content delivery mechanism became much more rich with “watch time” becoming a crucial factor. This meant that video creators now had to optimise their efforts in accordance with the shift to rank higher in the search results.

YouTube’s algorithm is complex and involves a number of complex variables that need to considered, So we created this guide to help you figure out how this “watch time” metric works and how you can use that knowledge to make your videos rank higher.

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